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We Combine Fashion and Function

DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling, Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over 25 years of experience with technical brands, and DUER was born.

Since then, our clothes can be found on the likes of professional athletes, commuters, and every adventurer in-between.

We make clothes for doers. Because we know that when you're dressed well in ridiculously comfortable clothes, you can get to the important stuff.

So get on with it.